Slop 'Til You Drop
Tracking how AI-generated content is reshaping the world, in real time.
Slop ‘Til You Drop is a project by Ellie Damashek, a strategist and researcher based in Seattle. I help organizations navigate disruption before it becomes a crisis. I created the Slop Galaxy to apply that same lens to this moment.
You’re invited to explore, and to contribute a sighting using the submission tool below.
This is a project about AI slop.
I’ve spent chunk of my life working in change management, consumer trends, and emerging tech, all of which stem from my media studies background, so of course I’m captivated by slop. AI-generated content is the medium du jour, the pixelated embodiment of the times, showing us how meaning, information, and values are transforming before our eyes.
The first trickles of slop in our lives were irreverent and goofy: odd DMs from family members, posts from old acquaintances. Then, it spread into work chats, wedding invitations, news, LinkedIn posts. On its surface, this is harmless toying around, like MS Paint, but for the AI age.
But this was different. The implications harder to pin down. The feeling of these images left me with something adjacent to the Uncanny Valley but with more dimension: a growing unease rooted in the feeling of loss, without knowing just what’s being lost.
That’s why I started this project. A way to track the cost and impact of slop.
What’s acceptable as AI-generated artifacts become indistinguishable from human work? What is the cost of tools that mimic humanity but lack its randomness, patina, imperfections? What’s degrading?
The Slop Galaxy is the record: a living map of the key moments AI-generated content crossed a line: into a courtroom, a newsroom, a child’s video feed, a scientific journal.
Maybe you’re on this “Slop Watch” too. Either way, something is shifting, and you’re invited to join the ride.
slop — digital content of low quality, produced in quantity by means of artificial intelligence. Merriam-Webster Word of the Year, 2025.